Strategic Storytelling for Internal Communications Virtual Certificate Series
Strategic Storytelling for Internal Communications Virtual Certificate Series
Unleash the power of storytelling to drive employee communications and engagement
November 05, 2024 - November 19, 2024 | Virtual Conference | 11 am - 2 pm EST
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General Sessions: Tuesday, November 5th
Tuesday, November 12th
Tuesday, November 19th
Discover how to harness narrative to enhance internal communications and employee engagement.
Attend the top-rated Storytelling for Internal Communications Virtual Certificate Series, a peer-to-peer networking and learning event focused on how stories can empower your workforce, strengthen your leadership, and evolve your organization.
We Will Cover Topics Like:
Finding and using the stories within your organization that “move the needle” on critical organizational goals and business results.
Creating a sense of belonging and inclusion for your employees through storytelling.
Building your organization’s storytelling tech stack.
Coaching your leaders to communicate with empathy and humility using stories.
Using AI tools in your storytelling and internal communications efforts
Leveraging newsroom tactics to boost your story and drive engagement with your content.
Telling your story across multiple channels like video, podcasts, and through the employee experience.
Managing user-generated content and controlling your story.
Engaging front-line workers and leadership as your organization’s storytellers and understanding the impact their stories can have on your brand.
Creating stories of inclusion and using inclusive language to better reflect your organization’s values and support your organization’s DEI initiatives.
Building stories around the emotional connections between your workforce, your organization, and your brand to drive engagement throughout your organization.
Applying storytelling techniques to crisis communications.
Transforming organizational culture and managing change using stories and storytelling techniques.
Attendee Benefits
Come away with practical insights and actionable ideas from a cross-industrial group of communicators, employee experience experts consultants, and technologists.
Interact with leading experts and get answers to your toughest questions when it comes to storytelling strategy for internal communications.
Post-conference networking opportunities (attendee LinkedIn list is provided)
“Valuable information. Very approachable for virtual interaction”
Virtual Conference Attendee
“Great materials, engaging speaker. It’s nice to see how organizations do internal comms well”
Virtual Conference Attendee
“I’m not an internal communicator by title, but my job requires a lot of internal communications. I felt like I was getting access to the secret sauce of experts. Great job!”
Virtual Conference Attendee
“Thank you for giving us so many opportunities to engage with our peers!”
Virtual Conference Attendee
“It was nice to hear that other organizations shared the same issues around data. It was even nicer to hear about different solutions. Fantastic breakout topic”
Virtual Conference Attendee
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Cody Loveland, Founder & Owner | CBL Leadership Group
11:15 am - 12:00 pm
Workshop A: Catching Fire: Using Storytelling to Spark Engagement and Inspire Your Employees!
Cody Loveland, Founder & Owner | CBL Leadership Group
Your emails, memos, and company announcements are boring...Learn how to turn them into engaging stories by unlocking your Storytelling Superpowers using a simple formula I will outline during the presentation. Why do we love a good story? Because it is one of the most powerful ways of communicating ideas & information to people. Learning to change mundane communication into moving stories will be a game-changer. Bring something you are working on right now, and this workshop will help you transform it into something people will want to read and inspire them to act. You will do more than save the day when you make someone else the hero in your story!
Some of the Superpowers of Storytelling we will discuss:
Communicating in a common LANGUAGE
Connecting HEARTS & MINDS
HUMANIZING the message
Capturing ATTENTION
Influencing CHANGE
Sparking new IDEAS
Inspiring ACTION
12:00 pm - 12:45 pm
Workshop B: The Role of AI in Storytelling
Tony Roth, Communications Manager | City of Coolidge Arizona
Producing the right message for your audience is undoubtedly a challenge for many communicators. From articles, press releases, video, social media and more, the challenge to produce top rate material has grown exponentially. On top of that, there are a multitude of platforms to choose from and getting it “right” can make the job of the communicator that much more difficult.
So how do we focus our stories to reach our audience more effectively?
In this session, you’ll learn how to use AI to craft the types of messages that will help resonate with your audience.
The use of AI as an idea generator: Leverage AI to brainstorm and develop creative content ideas tailored to your audience.
Tools available that will help you craft your message: Explore AI-driven platforms and applications designed to enhance the clarity and impact of your communications.
Efficiency in content creation: Explore how AI can accelerate the content creation process, saving time and resources while maintaining quality.
Focus your messaging platforms for maximum exposure: Utilize AI to analyze and choose the most effective channels and formats for delivering your content.
12:45 pm - 1:15 pm
Panel: Leveraging Diverse Stories for Employee Engagement
Moderator: Cody Loveland, Founder and Owner | CBL Leadership Group
Elizabeth Miller, Internal Communications Manager | St. Petersburg College
Caroline Johns, Director of Internal Communications | Saatva
Lisa Tsering, Internal Communications Specialist | Stanford Healthcare
Jamie Cousins, Communications Manager| Southern Risk Management Education Center (SRMEC)
Our panel will explore how organizations can source and use their employee's diverse backgrounds, experiences, and perspectives to create compelling narratives that resonate across the company and drive employee engagement. You’ll discover how to enhance employee connection, drive inclusion initiatives, and strengthen organizational identity. You will learn:
How to identify and amplify diverse stories within your organization.
Best practices for integrating these stories into internal communications strategies.
How storytelling can drive inclusion and enhance overall employee engagement.
1:15 pm - 1:30 pm
Wrap-Up & Close
Day 2 - 11/12/2024
11:00 am - 11:15 am
Welcome and Morning Announcements
Cody Loveland, Founder & Owner | CBL Leadership Group
11:15 am - 12:00 pm
Workshop C: Narratives that Resonate: Elevating the Hybrid/Remote Employee Experience with Engaging Storytelling
Rachel Peifer, Associate Director, Corporate Communications & Social Media, | Crohn’s & Colitis Foundation
12:00 pm - 12:45 pm
Workshop D: Storytelling Techniques You Can Use Now
John Buchholz, Director, Communications and Storytelling | Integral
Tired of the same old corporate jargon? Let's break free from the mold and craft stories that truly resonate with employees. We'll dive deep into creative storytelling techniques that go beyond typical "corporate journalism." Instead of just fulfilling a leader's request, let's put our employees at the heart of every story.
How can we capture their attention in a world filled with distractions? We'll explore strategies that respect employees' limited time and bandwidth while still delivering impactful messages. Want to breathe new life into company announcements? We'll review techniques to help you transform even the most mundane updates into engaging narratives.
Get ready to level up your storytelling game!
12:45 pm - 1:15 pm
Panel: Multichannel Storytelling Best Practices
Moderator: Cody Loveland, Founder and Owner | CBL Leadership Group
Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
Dave Cordero, Director of Internal Communications | PGA Tour
Getting multichannel storytelling right for strategic internal communications is a complex objective that often under-resourced communications teams must achieve. This panel brings together a diverse group of internal communications professionals and is your opportunity to get answers to your most pressing challenges in multichannel storytelling. You’ll learn:
How to craft and adapt your organization's story to thrive across diverse media platforms, from internal networks to social media.
How to maintain a consistent brand voice and message while tailoring content to the strengths of each channel.
How to understand and use metrics and feedback mechanisms that help you evaluate the effectiveness of your multi-channel storytelling efforts.
1:15 pm - 1:30 pm
Wrap-Up & Close
Day 3 - 11/19/2024
11:00 am - 11:15 am
Welcome and Morning Announcements
Cody Loveland, Founder & Owner | CBL Leadership Group
11:15 am - 12:00 pm
Workshop E: Why, Not What: Leveraging Classic Storytelling Techniques to Supercharge Internal Communications
Justine Adelizzi, Principal and Founder | Fearless Comms
For as long as there have been people, there have been stories. Narratives have a unique ability to connect, persuade, and teach—and learning how to effectively leverage them can take your internal communications to the next level. In this session, you will explore why storytelling is so powerful and how it can be used to create compelling content that drives culture, connects executives and employees, and makes organizational goals tangible. You will learn:
How to make the case for why storytelling matters. Humans are hardwired to respond to and remember stories. Learn how you can use this instinct to turn executives into thought leaders and employees into ambassadors for your organization.
How to become an in-house reporter. Great stories are as likely to be found at the bottom of the org chart as they are at the top. Learn how taking a 360-degree view of your organization will allow you to source stories that humanize your executives and elevate the voices of employees.
What makes a good story—and what doesn’t. A good story needs relatable characters, stakes, conflict, and resolution. Learn how to tease out these elements by asking the questions that get people to open up about the why, not just the what.
12:00 pm - 12:45 pm
Workshop F: A Flair for the Dramatic: Using Storytelling and Theatrics to Alchemize Your Company’s Culture
Crystal Palomino, Internal Communications Program Manager | UFCU
In today’s fast-paced business environment, fostering a dynamic and engaging company culture is essential for driving innovation and employee engagement. In this workshop, you will explore the transformative power of storytelling and theatrics in reshaping organizational culture. You will get new tools to lead your organization through change with creativity and flair, significantly boosting employee engagement. You will learn how to create a sense of wonder and curiosity around organizational change and a shift in focus. You will:
Discover storytelling techniques and learn how to craft compelling narratives that resonate with employees, making abstract concepts tangible and relatable.
Learn to use theatrical elements like props and lighting to enhance presentations, creating immersive experiences that captivate and inspire.
Explore the impact of using evocative and thought-provoking language to spark curiosity and engagement.
12:45 pm - 1:15 pm
Panel: Managing the Stories and Trends in the News that Impact Your Workforce
Moderator: Cody Loveland, Founder and Owner | CBL Leadership Group
Aimee Haeussler, Senior Director, Internal Communications | Checkr Inc.
David Hovar, Internal Communications Manager | The University of Texas Rio Grande Valley
Angela Betancourt, PR Director | Seaworthy Collective
In today’s fast-paced media environment, the stories and trends in the news can greatly influence your workforce’s morale and behavior. In this panel, you will explore how internal communications leaders can navigate these external factors to maintain a resilient and informed workforce. Our panel will share strategies for addressing concerns, dispelling misinformation, and using relevant news as a tool for engagement and learning. You will learn:
Strategies to monitor and assess the impact of news stories and trends on employee morale and engagement.
Best practices for communicating transparently and empathetically during times of external uncertainty.
Ways to turn relevant news into opportunities for employee education and organizational alignment.
1:15 pm - 1:30 pm
Wrap-Up & Close
Speakers
Caroline Johns Director of Internal Communications | Saatva
Rachel Peifer Associate Director, Corporate Communications & Social Media, | Crohn’s & Colitis Foundation
Tony Roth Communications Manager | City of Coolidge Arizona
Dave Cordero Director of Internal Communications | PGA Tour
Jamie Cousins Communications Manager| Southern Risk Management Education Center (SRMEC)
Cody Loveland Founder & Owner | CBL Leadership Group
Caitlin Anderson Sr. Internal Communications Manager | Autodesk
What People are Saying
“Valuable information. Very approachable for virtual interaction”
Virtual Conference Attendee
“Great materials, engaging speaker. It’s nice to see how organizations do internal comms well”
Virtual Conference Attendee
“I’m not an internal communicator by title, but my job requires a lot of internal communications. I felt like I was getting access to the secret sauce of experts. Great job!”
Virtual Conference Attendee
“Thank you for giving us so many opportunities to engage with our peers!”
Virtual Conference Attendee
“It was nice to hear that other organizations shared the same issues around data. It was even nicer to hear about different solutions. Fantastic breakout topic”
This is your chance to attend a top-rated internal communications roundtable from the safety and convenience of your desk.
This virtual event will still provide the high-quality content, leading speakers, and interactive breakout sessions ALI masterclasses deliver in person.
ALI virtual events are delivered via Zoom meetings. You will receive a Zoom meeting link immediately after registering, directly from Zoom, as well as a registration confirmation from us.
The ALI Community!
"It was a great platform to share virtual best practices and to hear all the wonderful ideas in a casual online environment." —Employee Engagement Specialist Virtual Conference Attendee
"Love that we get EVERYTHING...video, chat, presentations, contact list. That never happens at other events!" —Virtual Conference Attendee
"This was my first ALI Conference today and I loved it. Thank you for hosting! Hope to attend more in the future!" —Communications Specialist Virtual Conference Attendee
You’ll pay one registration price for the entire 3-day virtual conference. If you can’t attend one or more of the sessions live, you will receive the on‑demand recording to watch at your convenience.
Included with your 3-day virtual conference pass:
7 ½ total hours of how-to content, examples, and practical advice for creating and utilizing more engaging storytelling in your organization
3, 2 ½ hour sessions spread out over three consecutive days, Tuesday, November 5th, Tuesday, November 12th & Tuesday, November 19th
Led by internal communications thought leaders and experts
A live virtual event with plenty of time to ask your own questions
Several practitioner case studies from your peers at a variety of organizations sharing their experiences using storytelling to advance their internal communications strategies
3 interactive, in-depth workshops spread out over the 3 days to dive into special topics
Detailed presentation materials and the event recording will be provided via a link for reference later – and will be available for 1 year
The chat log of Q&A, resources shared, and hot topics discussed
Connect with your communications peers from around the country - a networking list of all participants’ LinkedIn links will be provided
The opportunity to grow as a professional, develop your skill set, and gain new perspectives to help you be more effective in your job!
*If you cannot attend all 3 dates live, a recording and all presentation materials will be provided for reference when convenient for you.
Additional Ways To Save:
Alumni Rate:
Past ALI conference attendees:Save $200 with promotion code "ALUM"
Questions? Contact us at 773-695-9400 or connect@aliconferences.com
Team Discounts:
Attend this training with colleagues and save!
Team of 2: Save $100 each
Team of 3: Save $200 each
Team of 4: Register for 3 and get the 4th registration free
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration.
Nonprofit/Government Discount:
Nonprofit/government employees are eligible for a $100 discount.
Non-sponsoring vendors are required to pay a registration fee for the 2-day conference of $3,495. Contact usconnect@aliconferences.com for the vendor registration link.
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration. Coupon codes and discounts must be applied at the time of the original registration. No adjustments can be made after the original registration.
Terms & Conditions Of Your Registration:
Payment:
Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
Cancellation Policy:
Substitutions are always welcome if you can’t attend. No refunds will be given for virtual events. All attendees will receive the event recording, copies of the presentations, and all event materials a couple of days following the event dates.
Program Changes:
Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Testimonials
"Really appreciated the insight and analysis of the writing/editing process for impactful stories."
"Great takeaways from the Panel discussion today. I really enjoy hearing from other communication professionals navigate some of the challenges we face on a daily basis."
"I walked away with several tangible ideas and tips that I can pass along to the Marketing team and leadership."
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