4th Annual Digital Employee Experience & Communications Strategies
4th Annual Digital Employee Experience & Communications Strategies
Elevate Your Internal Communications & Employee Experience With Digital Communications Channels That Engage A Hybrid Workforce
December 08, 2024 - December 10, 2024 | Digital Signage Experience | Las Vegas Convention Center West Hall
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A Jam-packed, fast-paced 2 days of practical case studies and workshops on employee experience for more engaging communications!
General Sessions: Monday, December 9, 2024
Tuesday, December 10, 2024
Bonus: Tour the Digital Signage Experience!
Welcome To The 4th Annual Digital Employee Experience & Communications Strategies Conference, Presented In Partnership With The Digital Signage Experience, Las Vegas!
Join your peers in this exciting opportunity to witness real-world demonstrations of effective digital workplace strategies.
This event will showcase how companies are leveraging digital signage, social media, video platforms, mobile applications, and other tools to actively engage and inform their employees and key audiences.
Don’t Miss The Chance To Meet And Learn From Your Peers At These Leading Organizations:
Kate Viggiano
Director, Employee Engagement + Communications
Prometheus Federal Services
Crystal McNeal, APR
Executive Director of Social Impact & Sustainability Communications and Internal Brand
Learn how your peers are using digital tools to create a great employee experience that drives better engagement, meets the needs of employees everywhere, and creates a more resilient and collaborative way of working. Including best practices to help you:
Discover why people and processes are more important than technology
Affirmand drive your culture through multiple digital channels
Reachyour employees where they are with the information they need to know
Get IT involved from the very beginning
Enhance culture, improve communications, and foster employee engagement with a mobile app
Identifythe advantages of delivering content live
Leverage video content for multiple distribution channels and uses
Refresh your intranet without breaking the bank
Encourageall employees to use company-provided technology to engage with each other
Overcomevideo meeting fatigue with your remote employees
Benefits Of Attending This Digital Employee Experience Conference
Don’t miss this event—a transformative experience tailored to address your most pressing digital workplace challenges. Experience DSE’s immersive exhibit hall and comprehensive conference program, featuring top industry experts and cutting-edge innovations on digital signage & more!
Get practical insight from in-house communications practitioners and leaders from leading organizations through real-world case studies and intimate, interactive workshops.
Connect with your communication peers in a dedicated space for collaboration, thought leadership and idea sharing.
Leave with a wealth of knowledge, resources, and a Certificate of Attendance to mark your commitment to excellence in digital workplace innovations and corporate communications.
Immerse yourself in the future of digital signage at the Digital Signage Experience (DSE). Explore the latest trends and innovations, connect with industry leaders, and forge valuable connections.
Who Should Attend
This conference is designed especially for professionals and their teams responsible for shaping and executing on their organization’s communications strategy for both external and internal audiences:
Internal communications
Global communications
Intranet communications
Employee communications
Human resources
Employee relations
Internal branding
Employee engagement
Digital communications
Corporate communications
Employer branding
Employee experience
Strategic communications
And all of those interested in utilizing digital signage, mobile, video, social, email, and more to drive employee engagement.
Benefits Of Attending This ALI Conference
Answers to your biggest digital workplace questions, from social media use to intranet optimization
Build a digital workplace strategy that drives user adoption
Implement leading approaches for measuring employee engagement
Harness digital tools for effective communication during organizational change
Understand how digital tools can create a purpose-driven workforce
Explore creative engagement techniques for behavior change
Align storytelling across digital, print, and social channels
Customize and implement employee apps for enhanced engagement
Discover actionable tools and breakthrough strategies for digital tool selection
Participate in interactive breakout sessions with communication peers
Networking list for attendees to continue the conversation after the conference
Certificate of attendance for CEUs
Need Leadership Approval?
While you see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field.
“This was great, I enjoyed getting together in groups as well. It was nice to hear what other organizations do, what others think of the hybrid work place and it gave great ideas to share with our organization.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Super use of technology to drive excitement and engagement.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Great examples of how Leaders should address staff authentically, keeping things short and sweet, focusing on community and importance of telling stories. So many good takeaways!”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Really loved this. It encouraged creative, out-of-the-box thinking.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Very useful in-the-trenches advice.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Thank you for providing so many great and fun examples for communicating with your associates- truly valuable and I’m excited to share with our Benefits Specialist and PR!”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Pre-Conference Optional Events - Sunday December 8, 2024 - 12/08/2024
5:30 pm - 7:30 pm
DSE Mixer
Join your peers the night before the DSE expo hall opens at our industry mixer at the Las Vegas Convention Center, overlooking the Sphere!
The event will follow the 4:30 pm keynote "Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond" with Dane Mathews, Chief Digital & Technology Officer, Taco Bell.
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Chairperson's Welcome & Speed Networking
Angela Sinickas, CEO | Sinickas Communications, Inc.
Welcome to the 4th Annual Digital Employee Experience and Communication Strategies! In this fast-paced forum, you'll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.
9:30 am - 10:15 am
Interactive Mini-Workshop: What Your Employees Think of Your Digital Communications
Angela Sinickas, CEO | Sinickas Communications, Inc.
Since the days of COVID-19, we have been relying even more heavily on digital channels. It's critical to make the most strategic use of each one and adapt our approaches to both meet employees' needs and help achieve business goals.
This session covers several ways to gain actionable insights about your digital communications.
You’ll learn how to extract more information from usage statistics—which numbers to pay attention to and which are no more than “vanity metrics.”
You’ll see how employees evaluate a number of digital channels through surveys and focus groups, all of which you can adapt to your own communication program measurement.
You’ll learn how to calculate a return on investment on your new or updated digital channels, which you could apply to any communication projects.
10:15 am - 10:50 am
Case Study: Using the Power of Story to Drive Digital Employee Experience
Incorporating storytelling into DEX can significantly enhance employee engagement and connection to the company culture, even in a remote or hybrid setting. The power of story lies in its ability to humanize the digital landscape and foster a sense of shared experience and purpose. Learn how to create a more immersive and emotionally resonant DEX through the power of storytelling. Topics covered might include:
Leveraging narrative techniques in internal announcements,
Integrating employee success stories into digital platforms,
Using multimedia storytelling tools to share company values and goals.
10:50 am - 11:05 am
Morning Refreshments, Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:05 am - 11:40 am
Case Study: Developing a Unified SharePoint Intranet for Complex Organizations to Enhance Internal Communication
Jacqueline Lachevre, Digital/Web Specialist, Communications & Engagement Strategies | The University of Vermont Health Network
Karly Moore, Senior Project Manager, Communications & Engagement Strategies | The University of Vermont Health Network
Who truly owns your organization's intranet? If your answer is IT, your platform may not be optimized for internal communications needs. Join the Communications & Engagement Services team from UVM Health Network to discover how they adopted a shared ownership approach, collaborating closely with IT, to implement a system-wide SharePoint intranet across a two-state healthcare network comprising seven partner organizations.
Participant Takeaways:
Strategies for effective collaboration with IT on complex intranet initiatives
Key insights into SharePoint Hubs and Sites for optimal structure
Best practices for empowering intranet contributors, minimizing maintenance demands post-launch
Techniques for sustaining both local and network-level presence efficiently, avoiding content duplication
11:40 am - 12:25 pm
Interactive Mini Workshop - AI-Driven Employee Engagement with Microsoft 365 - Enhancing Culture, Collaboration, and Business Resilience
This presentation will highlight how AI-powered tools in Microsoft 365—such as Teams, Viva, SharePoint, and PowerApps—drive employee engagement, streamline communication, and enhance collaboration. By focusing on people and processes, businesses can foster a strong culture, refresh internal platforms, and create an inclusive work environment. The session will showcase how these tools deliver real business benefits by improving productivity, reducing operational costs, and building a more resilient workforce ready to adapt to changing needs.
12:25 pm - 12:30 pm
Recharge & Refocus: Power Pause Before Lunch
Take a quick break to freshen up before lunch!
12:30 pm - 1:30 pm
Networking Catered Lunch
Enjoy a catered lunch while connecting with fellow attendees, exchanging insights, and building valuable connections to enrich your conference experience.
1:30 pm - 2:30 pm
DSE Tour: The experts, the tech, the ideas. Experience it.
A full 360 of digital signage: from the front-end wow to the behind the scenes how.
Digital Signage Experienceexplores every aspect of digital and interactive display technology, from concept and design to content and analytics.
No matter what business you're in or where you are on the adoption curve, DSE caters to your needs right now, providing access to hundreds of leading vendors of digital display, interactive technology and content solutions.
2:30 pm - 3:05 pm
Case Study: Amplifying Voices on a Budget – Building Engagement from Within in a Hybrid-Remote World
Kate Viggiano, Director, Employee Engagement + Communications | PFS
Not every team has a massive budget to tap into all the engagement and communication tools out there. So, how do we genuinely connect with, support, and inspire our employees—especially in today’s hybrid-remote environment—without breaking the bank?
The key lies in amplifying the human voice. When we actively listen to our employees and guide meaningful changes, engagement becomes more than a checkbox; it becomes a powerful force that motivates our teams to go all in. In this session, we’ll explore practical, affordable ways to create a culture where employees feel heard, valued, and energized to bring their best selves to work every day, no matter where they’re located.
Key Takeaways:
Practical, budget-friendly tools for impactful communication in a hybrid-remote setting
Strategies for active listening and gathering authentic feedback
Tips for cross-functional knowledge-sharing
Guidance for leadership on moving from listening to action and showing the true value of employee voices
3:05 pm - 3:50 pm
Top IC Challenges With Tactical Solutions
Maddy Rieman, Head of Customer Success | Cerkl
In this interactive session, we dive into the 7 most common IC Challenges, providing tactical takeaways you can implement immediately. In our collaborative opening, we will identify which of the following topics are most relevant to workshop attendees, ensuring ample time to address the most pressing challenges:
Targeting the Right Audience
Personalizing Communications at Scale
Building an Omni-channel Employee Experience
Identifying the Comms Metrics that Matter Most (+ the ones that don’t)
Communicating with a Diverse Workforce
Effectively Onboarding Employees
Show your ROI
3:50 pm - 4:15 pm
Afternoon Refreshments, Networking Break + Demo From Your Sponsors
4:15 pm - 5:00 pm
Panel: The Art & Science of Measurement - Metrics that Matter for Employee Communication
Rich Hazeltine, MBA, PCC, CPLP, SPHR, Quality Improvement & Accreditation Manager | Southern Nevada Health District
Moderator: Angela Sinickas, CEO | Sinickas Communications, Inc.
Peter Stern, Senior Digital Communications Manager | Ferguson
Crystal McNeal, Executive Director of Social Impact & Sustainability Communications and Internal Brand | MGM Resorts International
This panel session will discuss the evolving landscape of employee communication measurement. You will hear real-life best practices for setting goals, selecting appropriate metrics, and translating data into actionable insights. The session will be a mix of presentations, case studies, and audience participation, providing attendees with a comprehensive understanding of how to measure the success of their employee communication efforts.
Key Takeaways:
Setting SMART Goals: Define Specific, Measurable, Achievable, Relevant, and Time-bound goals for your employee communication efforts.
Choose the most appropriate metrics to track progress towards your communication goals.
Translate raw data from your communication channels into actionable insights that can be used to improve your communication strategy.
5:00 pm - 5:30 pm
Close Of Day 1—Join Us for a Networking Reception
Don't stop the conversation! Join us at the keynote stage as you network with your peers and sponsors!
Want to keep the conversation going? Join a group of attendees for dinner at a local Las Vegas hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
**Dutch treat.
Day 2: General Sessions DSE - 12/10/2024
8:30 am - 9:00 am
Complimentary Breakfast
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Day 2 Kickoff & Chairperson’s Address
Angela Sinickas, CEO | Sinickas Communications, Inc.
Welcome to the Day 2 of the 8th Annual Digital Workplace Summit! In this fast-paced forum, you'll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.
9:30 am - 10:15 am
Interactive Mini-Workshop: Finding Engagement at the Intersection of Art + Science
Liz Hutchison Taff, Vice President, Head of Digital Employee Experience (DEX) Team | ROI Communication
Sheryl Lewis, President & Founding Member | ROI Communication
The discipline of communication is one that is uniquely situated at the intersection of art and science. It is the art of crafting the message fused with the science of delivery and measurement. While our roles – as artists and scientists, strategists and business partners – seem to evolve almost as fast as the tools and platforms that make up the modern digital workplace, our ultimate objective remains largely unchanged. To be effective stewards of company culture and to achieve higher levels of sustained employee engagement in today’s workplace, we must adapt our processes and how we think about and approach our work. We’ll share how you can leverage the latest capabilities in communication technology platforms to optimize what you’re already doing and clearly measure your impact.
10:15 am - 10:50 am
Case Study: Brand, Re-Brand, Brand Refresh: We’re All-In
Katie Coleman, Communications Director | Nevada Rural Housing
When the Nevada Rural Housing (NRH) communications department rolled the dice and started a refresh of its 50-year-old brand, it had more than leadership to influence – key stakeholders included partners, clients, communities and, most crucial, its employees. But here’s the deal: a brand refresh shouldn’t be left to chance. This is where calculation meets creativity! Where information fuels the next iteration of an organization’s story. Katie Coleman, NRH communications director, will double down during this slightly kitschy, gaming-esque session (she is a Nevadan, born and raised, after all!) on why rebranding is more than a new logo, how to ensure stakeholders are all-in, and what steps are crucial to a winning brand hand.
10:50 am - 11:05 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:05 am - 11:40 am
Interactive Focus Group Adventure - The Quest for the Ultimate Digital Experience
Rachel Folz, Director of Product | Cerkl
Embark on an adventure to design the ultimate digital experience for employees! This hands-on session invites you to join fellow attendees in a series of “quest challenges” where you’ll uncover innovative ways to boost employee engagement, promote tool adoption, and measure success for ongoing improvement.
Together, we’ll tackle real-world challenges in a lively, game-like atmosphere. Each checkpoint will focus on a different aspect of digital experience design—from mapping multi-channel communication strategies to concocting the perfect “adoption potion” to ensure broad employee buy-in.
Throughout the session, you’ll join small teams to brainstorm, create, and share your solutions while discovering new perspectives from industry peers. With fun activities like the Digital Engagement Bingo and Barrier-Busting Brainstorm Relay, this session promises to keep the energy high and the ideas flowing.
Key Takeaways:
Channel Conquest: Map out an effective multi-channel approach for different message types to reach employees wherever they are.
Evaluating Success: Identify key metrics and feedback loops to measure tool effectiveness, engagement, and overall satisfaction.
The Adoption Potion: Create a strategy “recipe” to boost tool adoption across diverse employee types.
Leave this session with actionable insights, creative strategies, and new tools to enhance your organization’s digital experience. Get ready to tackle challenges, share ideas, and unlock the secrets to creating a digitally engaging workplace in a session that’s anything but ordinary!
11:40 am - 12:15 pm
Case Study: Strategic Communication as the Catalyst for Digital Transformation
Strategic communications prioritizing clarity, consistency, and transparency help demystify technological changes, align stakeholders, and build a shared vision for the future. Gain actionable insights into creating a change management communications plan that integrates effective communication, robust training, and cultural considerations. We’ll cover topics like:
Managing and maximizing the impact of digital communications initiatives to enhance the overall employee experience.
Embedding new technologies into organizational cultures.
Creating feedback loops to measure and understand employee sentiment around the changes in their digital workplace and learn how to bring employees into the conversation about how these changes will affect their daily working lives.
12:15 pm - 1:00 pm
Panel: Leveraging Digital Tools to Foster Employee Engagement: Trends, Challenges, and Success Stories
Moderator: Angela Sinickas, CEO | Sinickas Communications, Inc.
Negra Tutundzic, Employee Engagement Team Lead | Wayfair
Tammy Gabel, Director, Internal Communications | Cable One
As organizations increasingly rely on digital platforms to engage their workforce, the challenge lies in creating meaningful, inclusive, and engaging communication strategies. This panel will explore how companies are successfully using digital tools to enhance employee engagement, improve collaboration, and streamline internal communications. Through a mix of case studies, expert insights, and audience interaction, panelists will discuss the evolving trends in the digital workplace, share success stories, and address challenges such as maintaining employee connection in remote or hybrid environments. Attendees will leave with actionable strategies to boost engagement and foster a more connected, productive workforce.
Digital Engagement Strategies: Practical tips for enhancing communication and engagement in remote and hybrid teams.
Challenges & Solutions: Insights on overcoming common digital workplace challenges.
Best Practices: Real-world examples of successful digital engagement strategies.
Tammy Gabel Director, Internal Communications | Cable One
Jacqueline Lachevre Digital/Web Specialist, Communications & Engagement Strategies | The University of Vermont Health Network
Peter Stern Senior Digital Communications Manager | Ferguson
Crystal McNeal Executive Director of Social Impact & Sustainability Communications and Internal Brand | MGM Resorts International
Angela Sinickas CEO | Sinickas Communications, Inc.
What People are Saying
“This was great, I enjoyed getting together in groups as well. It was nice to hear what other organizations do, what others think of the hybrid work place and it gave great ideas to share with our organization.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Super use of technology to drive excitement and engagement.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Great examples of how Leaders should address staff authentically, keeping things short and sweet, focusing on community and importance of telling stories. So many good takeaways!”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Really loved this. It encouraged creative, out-of-the-box thinking.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Very useful in-the-trenches advice.”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
“Thank you for providing so many great and fun examples for communicating with your associates- truly valuable and I’m excited to share with our Benefits Specialist and PR!”
Conference Attendee
5th Annual Digital Workplace Summit: Employee Engagement Tool
September 2021
All ALI Conference Sessions will be held at the Las Vegas Convention Center West Hall along with the Digital Signage Experience!
Las Vegas Convention Center West Hall
300 Convention Center Dr,
Las Vegas, NV 89109
Your 4th Annual Digital Workplace Summit registration will include access to the DSE Exhibit Floor! Doors open on Monday December 9th, 9:00 AM – 5:00 PM and Tuesday December 10th, 9:30 AM – 3:00 PM. There will also be a scheduled tour after lunch! You’ll have a chance to see the latest digital signage trends and technologies!
Make Your Reservations
LODGING INFORMATION:
Make the most of your trip to the 4th Annual Digital Employee Experience & Communication Strategies Conference by securing a comfortable and convenient hotel near the Las Vegas Convention Center! DSE has partnered with Connections Housing to offer you unbeatable hotel deals.
*Connections Housing is the official housing company for DSE. All hotel reservations must be made through Connections Housing to receive discount show rates. Beware of other housing companies claiming to have special rates for this event.
Dive into our pass options tailored to suit your preferences and needs:
Included In Your 2-Day In-Person Pass:
Digital Employee Experience Conference: 2 days of peer-to-peer learning and networking for communications professionals – share best practices, hear from experts, and grow your network!
20+ speakers
Practitioner case studies
Interactive sessions
Panels
Conference Networking Reception
LinkedIn Networking List
Post-conference Materials
Refreshments
Professional Growth: The opportunity to grow as a professional, develop your skill set, and gain new perspectives to help you be more effective in your job!
Included With Your 2 Day, Conference Recording Pass:
This registration option allows you to watch the presentation slides along with the speakers’ audio from the comfort and convenience of your home or office, whenever you’d like, through your personal computer or mobile device. This pass includes access to:
8 Hours of On-Demand Training During the Main, 2-Day Conference
7 Case Studies from communications practitioners and leaders from a variety of organizations
2 Thought Leader Panels
A Link to Presentations & Resources Shared
Your pre-recorded conference registration includes access to all audio recordings and corresponding slides after the event concludes. Available approximately 1 week from the event close, shared via a OneDrive link. All recorded sessions will be available for you to access at no additional charge until 12/31/25.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing. ALI is here to help. Click here to download a Justification template.
Ways To Save
Team Discounts:
Attend this training with colleagues and save! Registering with a team can offer several benefits, including:
Team of 2: Save $200 each
Team of 3: Save $300 each
Team of 4: Register for 3 and get the 4th registration free
Past ALI conference attendees: Save $200 with promotion code "ALUM"
Questions? Contact us at 773-695-9400 or connect@aliconferences.com
Nonprofit/Government Discount:
Nonprofit/government employees are eligible for a $200 discount. Contact us at 773-695-9400 or connect@aliconferences.comto receive your promotion code.
Vendor Rates:
Non-sponsoring vendors are required to pay a registration fee for the 2-day conference of $3,495. Contact us connect@aliconferences.com for the vendor registration link.
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration. Coupon codes and discounts must be applied at the time of the original registration. No adjustments can be made after the original registration.
Terms & Conditions of Your Registration
Payment: Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CancellationPolicy: You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $399 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
ProgramChanges: Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Testimonials
"You all really pulled together an impressive group of folks. I loved speaking with the Salesforce and Amazon communication teams. I always feel that I take more than I give at these meetings, thank you for making it time well spent."—Vice President, Organizational Communications, American Cancer Society
"This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo."—Senior Vice President, Corporate & Digital Communications Group, Mastercard
"I loved the conference! I think the line-up was terrific and representative of all sizes of businesses which I think makes it useful for everyone and helps broaden the talking points & open up different scenarios on the overarching topic."—Manager, Corporate Communications, Scripps Network Interactive
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