Using Social Media Successfully As An Online Engagement Platform -- Recruit, Educate And Communicate
What would you do if you were the superintendent for a day? In this interactive session, you will learn how the Peace River School Division, supported by Alberta Education, leveraged online tools and social media to facilitate a meaningful online dialogue to answer this very question. You will also learn how this enhanced community engagement effort influenced school board decision making.
In this session, you will learn how to use social media as an online engagement platform, including:
- Specific online tools, including Google Moderator,and their uses
- How to recruit participants and get them involved
- The rationale for the platform
- Data analysis/metrics
Paul Bennett, Superintendent
PEACE RIVER SCHOOL DIVISION, ALBERTA
Nathan Freed, Field Services Senior Manager
Using Social Media To Communicate Your Organization’s Mission And Goals Across A Variety Of Tools Including Twitter, Facebook, LinkedIn, And YouTube
ABC Life Literacy Canada envisions a Canada where everyone has the skills they need to live a fully engaged life. We connect and mobilize business, unions, government, communities and individuals to support lifelong learning and achieve our goals through leadership in programs, communications and partnerships. To help spread our life literacy message, and provide a rich experience to our partner organizations while making maximum impact for the cause and message, ABC Life Literacy Canada actively uses the organization website, Twitter, Facebook, LinkedIn Groups and YouTube.
As an organization, we are committed to moving the literacy message out of the church basements and into the mainstream conversation of all Canadians. To do this, we strategically match our messages to the medium and the result/call-to-action we want to generate from Canadians. Growing our followers to be change leaders in the literacy field is our focus and through social media we are able to make maximum impact through targeted medium-specific messages.
This session will provide you with lessons to enhance your social media strategy across a variety of social media tools, including how to:
- Strategically match your message to the medium and the result/call-to-action you want to generate from your audience
- Talioring your social media communications campaign to draw attention from your audience
- Use social media to gain the trust of the media
Ashley Tilley, Communications Coordinator
Nikki Luscombe, Communications Manager
ABC LIFE LITERACY CANADA