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Coming Back To Vancouver By Popular Demand!
Our Updated program packed with the latest tools and tips to
help you transform how you communicate with your citizens...

Rave Review from a Past Social Media
for Government TRAINING Attendee:

"All the speakers were excellent. I learned something new from each one.
The participants were excellent as well – fully engaged, shared experiences, etc.
The best training I have ever attended."

A. Wesch, Head, Internal Communications

Register Now
WHAT YOU WILL LEARN:   Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including:
  • Developing a social media (blogging, twitter, social networks, wikis, etc.) strategy to drive performance-based communications
  • Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, QR Codes, video podcasts, and much more
  • Engaging your employees and the public by connecting them to your organization’s goals and strategic plan for the future
  • Demonstrating the Return on Investment (ROI) of your social media efforts
  • Building senior management support for your social media programs
  • Embracing and integrating mobile communications and key considerations
  • Matching your policies to the right social media tools
  • Preparing your organization for crisis by implementing social media strategies into your crisis communications plan
  • Blending new media technologies with traditional media to multiply results
  • Overcoming cultural, policy and legal challenges when incorporating social media into government web content policies
  • Harnessing the collaborative power of your social media tools to drive organizational performance
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  • Maximizing awareness of your agency’s mission to the public
  • Learning how to easily communicate to the public through blogs and podcasts
  • Encouraging collaboration across employee sectors

This Is A Must-Attend Event:

• 13 Innovative speakers sharing strategies and experiences in social media to keep your citizens engaged and informed
• Interactive group discussions that turn you from attendee to participant by sharing your own challenges and lessons learned
• Optional, hands-on workshops that take your training experience to the next level
• Gain continuing education hours

Join the conversation on Twitter! #smgov

Presented By A.L.I.
Register by May 29th

British Columbia Ministry of Environment

Halton Region, Ontario

Province of British Columbia

LintBucket Media

SHL Consulting


BC Assessment

City of Regina, Saskatchewan

Insurance Corporation of British Columbia

Ontario Ministry of Labour

University of British Columbia

Region of Waterloo, Ontario


AboutFace Media, Inc.

Rocketfuel Games


Delta Police Department, Delta,
British Columbia

Supporting Organizations:


Collaborate Using the Training Wiki:

All attendees will be invited to
expand their networks and continue their conversations via the training wiki --- an online tool providing speaker materials, additional resources and an opportunity for you to keep in touch
and collaborate with your colleagues after the event.

Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication and marketing efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs:

Wednesday, February 20, 2013:

Friday, February 22, 2013:
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